4 Seasons Resort Maui Unveils New Way of life Model Marketing campaign


Hawaiʻi’s Forbes 5-Star 4 Seasons Resort Maui at Wailea, has teamed up with acclaimed vogue photographer Pamela Hanson for a brand new life-style resort marketing campaign.

Because the first-ever resort property for the 4 Seasons Inns and Resorts model, the resort continues to reinvent itself over three many years later. It now seems in entrance of Hanson’s lens to unveil a listing of recent life-style and model imagery that captures the luxurious resort in a recent new mild and face – “vogue ahead, timeless, and effortlessly elegant.”

Impressed by Hanson’s memorable vacation spot shoots and images abilities spanning 30 years of expertise taking pictures for the covers of Vogue, Elle, Glamour, Harper’s Bazaar, Self-importance Truthful, GQ, and InStyle, the resort picked the long-lasting vogue photographer to shoot on location. The resort contains a 15-acre property with 383 rooms & suites, three swimming pools, a Spa & Wellness Heart, and three award-winning eating places.

Maui’s Iconic Resort Melds Style & Luxurious Journey in a Reimagination of the Conventional ‘Resort Photoshoot’ PC: 4 Seasons Resort Maui

Heralding again to the heyday of the 80’s & 90s supermodel period the place photoshoots have been shot on-location at unique locales throughout the globe, the attract of the vacation spot was usually utilized to highlight the individuals, garments, and equipment.

For 4 Seasons Resort Maui, in a intelligent reversal of roles, the fashions have been utilized to show the fantastic thing about the resort which shifted the angle to the vacation spot itself. With the objective of bringing again an essence of the 90s, Hanson was joined by hand-selected prime fashions Elaine Irwin, Claudia Mason, Dajia Wilson, Frank can de Velde, and Christopher Gary Lawson which has resulted in a brand new set of images that reimagines resort images and can be showcased throughout the resort’s web site, advertising and marketing, digital promoting, and social campaigns this fall.

“Given the will to realize thrilling new life-style pictures for the property, we naturally sought out an architectural photographer who may shoot life-style. As I spent years in vogue, it dawned on me that we must be contemplating a vogue photographer from the times when budgets allowed for journey all around the world for editorials. These masters know the way to shoot on location and seize a way of place although the journal editorials have been centered on the garments and the fashions. Pamela was the proper alternative for this shoot given the depth and breadth of her expertise,” mentioned Advertising and marketing and Artistic Marketing consultant, Michelle Gaillard.



As a resort identified for making waves and collaborating with vogue homes resembling Missoni (two of the property’s poolside cabanas function Missoni furnishings), and because the iconic backdrop of films, exhibits, and campaigns (most not too long ago, HBO’s restricted sequence, The White Lotus), the choice to faucet Hanson got here as a pure subsequent step for a way the model has advanced over the past decade in what’s probably the first-ever excessive vogue hospitality shoot of its type.

“After I was introduced with the chance to shoot at 4 Seasons Maui, I used to be immediately impressed by the distinctive character of the resort and the various prospects for showcasing its magnificence,” mentioned Pamela Hanson. “Usually, in excessive vogue shoots, the fashions are the topic; nonetheless, on this case, the resort was a topic of its personal. Lovely, sleek, timeless, and endlessly trendy. It was an honor to have the chance make the most of my vogue editorial expertise in a brand new and inventive method at such an iconic property.”

“It was an honor to have Pamela Hanson on property to showcase the resort that we’re all so acquainted with in an entire new mild,” mentioned Common Supervisor Ben Shank. “After a yr of change, we had the chance to do one thing completely different on the resort and took full benefit of the chance to seize 4 Seasons Resort Maui in a inventive method.”


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